With Google Ads being an important source of digital marketing, we decided that this could be a great opportunity to teach our colleagues about the importance of Google Ads and how to create your own campaigns.
One of the main reasons as to why Google Ads is important to us is that it gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. In other words, Google Ads a viable option because gives you control over your budget.
For our first lesson, we firstly introduced our colleagues as to what is google ads, SEO and SEM so that they can have a basic understanding of its differences and its functions. After that, we taught them on their first steps in creating their first campaign.
In our next lesson, we will be going more in dept into the campaigns, conversion trackings, etc. We do hope that these lessons will benefits them in the near future!